AdroadyAI Project
About
Our idea to connect every OOH media platform extends to the very core of our tracking device, where our device can be installed modularly to every kind of OOH media. We want to provide analytical insights into our traditional fellows and bring them closer to the gate of digitalization.
On-Demand, this is our cloud solution for potential clients who are eager to collect data, but willing to outsource the storage and analytical aspects of it.
The value proposition that we offer is that in the world where big data reigns, agencies, and media companies will be able to retrieve unique insights harvested from their big networks of OOH media. For example, we can construct a heatmap for traditional OOH media networks so that they can update their pricing tiers periodically based on the data that our device provides them with via dashboard.
We also provide a media player device that can connect any HDMI-based digital media and provide them with access to our inventories. Our tracking software and sensors are also embedded within the device.
How it Works
From the AdroadyAI device, it detects movement, from people to public transport vehicles. AdroadyAI devices can be installed starting from indoor to signage, and outdoors such as on billboards, Videotron, and other media outlets.
After being detected from an AdroadyAI device, the data will be sent to the cloud, and as a client or media can see real-time streaming along with the data through the dashboard.
Our final goal is to present accurate and beautiful data that is ready to be presented to business partners
Compatible Product
Workflow
Detail Features
Crowd Detection and Tracking
Each person with detectable face within a range of 2.5 - 6 meters will be recognized by our model and counted as a unique viewer, and we are able to provide with ease the audience demographic by breaking down them into segments of gender, race, and age.
Traffic analysis
Devices will segment and count objects on the street by type of vehicle, color, and even license plate (within a viewing distance of 4 meters). This enables OOH media owners to accurately provide real-time analytics and measurement to their corresponding customers
Data management Platform
Each media with our embedded device will gain access to our DMP to enable retargeting their inventories using the metrics that have been generated by each device, and cross-analyzed with datasets in our data warehouse.
Dashboard Screenshot
